Recently I have been doing a lot of research on marketing your small business via instagram. Then in a Facebook group I belong to, someone was asking what she should post on her instagram. I began to see more and more people in the business groups overwhelmed and just stuck on what to post. I feel really blessed to be in business for myself for 19 years. So it is time to give back!
I have listened to several podcasts, taken several online classes free and paid, and studied marketing and business in college. So I want to share some of the things I have found useful and have worked for me.
1.) Share what you love. If you love taking photos of city scenes or beautiful countryside landscapes. Snap them and share them. Use hashtags that reflect your image. I love the lake and sitting lakeside. So sometimes I share Sunday Sailing because I find the scene so serene.
2.) Share you working on your craft. Behind the scenes are popular posts on Instagram. So fun to see how products are made right? I have a favorite potter I LOVE watching on Facebook live. His behind the scenes rock my socks off. And his products are amazing. Joel Cherrico Potter is on Instagram also. Take a peek at his feed. I love how he combines, finished product with so many behind the scenes.
3.) Share what you do in your leisure. Your friends/followers on Instagram are there because they care about what you are doing. The more they can relate to you, the better. I recently shared a story on my IG about my afternoon walk by the lake. At first I was a bit hesitant, then I thought why not! This is what I love and a huge part of who I am: a Nature Lover. And recently I learned, you are to share WHO you are. Again, if people can relate, you will gain their interest.
4.) Show where you get your inspo. Let’s say you paint ocean scenes. Go to the ocean and snap pics of you in action, painting the ocean. Share away! Use hashtags that capture that moment. #ocean #beachlovers etc. Maybe you are a landscape photographer. Take a video or behind the scenes of you on your outdoor shoot. Share in your instagram story. How wonderful would that be?
5.) Share inspiring quotes you love. I love seeing inspiring quotes with a beautiful floral flat lay. Share your favorites on a certain day of the week. You pick!
6.) Share where you buy your supplies. Let’s say you are an interior designer and you frequent antique shops. Share your favorite finds on Friday. This way every Friday you have a post to share. Easy Peasy!
7.) Share your pet. Recently I overheard someone saying how they share their dog on instagram and their following just fell in love! Now they look forward to seeing her pup all the time.
8.) Share your tools of the trade! Some of my followers use to ask me all the time what brushes I use to paint with, what paints and what paper. Finally I created a private Facebook Group to share my tools and tips.
9.) Share other vendors and small business people who inspire you. I don’t normally do this, however I would love to get organized and do this. So many friends in the wedding industry have been there by my side when I started I would love to give them a shout out. Until then, I go to their instagram posts and like and comment often.
10.) Share your home decor. If you are a decorator of any kind, or an interior designer. Show your home. I am always so amazed by the talents of my interior designer friends. Recently I saw a post with jaw dropping outdoor living space that was decorated so lovely, I just wanted to live there. This helped me gain even more trust in this designer and let me tell you she will be my first go to for my next big decorating project.
11.) Share your products. What is your newest product? What is your favorite product? Which product will be trending this next month? What product goes great with fall? What product did you just create today? Which is a client favorite? You get the idea! Take up close shots, and far away shots. Take photos of the product in action.
NOTE: I just added several blog posts to help small businesses. I noticed so many of our clients and loyal customers own their very own small businesses! So I moved my ‘The Hyper Creative’ blog over here to Mospens Studio blog ‘A Watercolor Life’ and will now host SMALL BUSINESS posts. Yay! I love helping other small business owners, so this is a real treat to give back after 19 years of being in business for myself. xo